The Bollywood brigade joins Amitabh Bachchan for a noble cause.
Mahendra Singh Dhoni's theory got firm backing from Sachin Tendulkar.
With Katrina Kaif as brand ambassador, will Lenskart be able to steer customers away from local opticians and keep them loyal?
Rahi Chadda was one of the few desi models to attend Milan fashion Week 2022.
Today, with China centrally seated and located, the Global South has an intriguing road ahead. Odds of it becoming a Chinese bloc in the emerging new bipolar world are higher than we'd wish them to be, observes Shekhar Gupta.
Some celebrities have come under fire for endorsing brands misleading consumers.
The legendary M C Mary Kom and former Asian Games gold-medallist Vikas Krishan shone bright at the International Boxing Association's 70th anniversary gala in Montreux, Switzerland, picking up different awards for their performances. While five-time world champion and Olympic bronze-medallist Mary Kom was presented the AIBA Legends award for her trailblazing boxing career, Vikas was handed the APB (AIBA Pro Boxing) Best Boxer trophy.
Employers are laying the welcome mat for Gen Y -- from hiring videos to claims for the coolest interview ever.
Get your lowdown on what's going on in the world of Bollywood, right here with Subhash K Jha!
.jpg)
The network also unveiled a new brand identity for Star Sports across six channels and has renamed all the ESPN channels, subsequent to the buyout of ESPN Inc's stake in their 16 year old joint venture ESPN STAR Sports.
#BoycottSnapchat became top trending topic after its CEO was accused of calling India 'poor'
The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.
A tweet from a user who goes by the handle '@Vikash67456607' triggered a major Twitter backlash, with the hashtag 'Reject_Zomato' trending on top at the microblogging site. In response, Zomato apologised to Vikash and also issued a statement both in Tamil and English, stressing that the company stood for diversity.
After following Congress president Rahul Gandhi and the party's official Twitter handle, he began following senior leaders P Chidambaram, Kapil Sibal, Ahmed Patel, Ashok Gehlot, Ajay Maken, Jyotiraditya Scindia, Sachin Pilot and CP Joshi from this month.
As per the latest data released by Telecom Regulatory Authority of India (TRAI), Vodafone Idea -- born last year from the merger of older operators Vodafone India and Idea Cellular -- continues to be the largest operator with 38.75 crore consumers and 33.36 per cent market share in the wireless segment as on May 31, 2019.
The rumoured couple have come together to endorse a luxury eyewear brand.
'Commentators have said that dealing with allies as equals will make Modi more sensitive.' 'Remember that the people Modi is dealing with are equally autocratic in their own lairs.' 'Further, Modi always has handy the threat of dissolving Parliament and calling for fresh polls.' 'Most of his own party, and certainly his allies and opponents having blown their budgets of efforts and resources in the just concluded elections, have no stomach for this.' 'They are all greatly looking forward to the loaves and fishes of office on offer.' 'That gives Modi an unbeatable advantage in any push-comes-to-shove situation,' explains Shreekant Sambrani.
A steady climb in volumes has helped the company double its market share in the segment to 5 per cent in the first six months of the financial year from the year-ago period and it has now set its sights on a 10 per cent share in the next two years.
The scaling up of the India-US strategic partnership to the level of non-NATO ally with defence deals, sharing and transfer of defence technology, interoperability, joint collaboration and joint production of defence equipment has exacerbated Moscow's anxiety, notes Rup Narayan Das.
Cricketer parted ways with Adidas in November.
While both Dabur and HUL have been aggressive in the 'naturals' market with new launches across its portfolio, unchecked distribution expansion and inconsistent quality of products have also been at the heart of Patanjali's problems.
Rohit Sharma stated that India has a lot of football fans and they watch La Liga. The cricketer is hopeful of the same intensity in the sport after it resumes.
Brand India's societal divisions and distortions have remained as much relevant in 'liberal' America and Europe as it still is in the structurally stratified Indian society of the 21st century, observes N Sathiya Moorthy.
While Formula One rivals compete in virtual grands prix and various esports series during the coronavirus lockdown, six-times World champion Lewis Hamilton has been busy racing against himself. The Briton has been a keen gamer since boyhood and for some years a brand ambassador for the Gran Turismo franchise on Sony's PlayStation.
'The crisis-hit brand needs to react, and react without sounding outraged or angry. '
Jharkhand and Andhra Pradesh use celebrity endorsers and social media campaigns to brand their state and court big business to eventually bring about job creation. Can they deliver on their promises?
The actor, who will be the showstopper for LFW's grand finale, revealed her love for lipsticks and the colour she has always loved.
This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.
Former Italy great Alessandro Del Piero will play for the Delhi franchise of the Indian Super League (ISL) and will also be the competition's brand ambassador, the ex-Juventus player has said.
The UNICEF Goodwill Ambassador visited an anganwadi and the Avanti Bai Hospital during her two- day stay in Lucknow.
At an event to announce ICC's partnership with MRF Tyres ahead of the World Twenty20 Championships in India between March and April, Tendulkar spoke about how the format has revolutionised the game. "T20 has changed the dynamics of cricket, the way it is played. For example, nobody thought that batters could play reverse sweeps off fast bowlers to short third-man stands. "It has changed cricket big time," Tendulkar said at the launch of the four-year partnership. "Spectators also enjoy watching T20. I believe it is a lighter format for someone who is not familiar with the game. It is the right dosage of cricket and excitement.
